Click here to order your copy of Rainmaking Made Simple today! What Professionals Are Saying About Rainmaking Made Simple "Maraia has put together what may be the most practical book available on building a professional practice. His advice is straightforward, readily implementable and eminently sensible." David Maister, Consultant and Author of Managing the Professional Service Firm, True Professionalism and Co-author of The Trusted Advisor "Rainmaking Made Simple is a tremendous resource, literally overflowing with proven how-to techniques. I know, because I sought Mark's advice in preparing for a 'beauty contest' to defend one of the most serious cases filed in Virginia in the last decade, and we got the work. I recommend this book to anyone who is interested in creating new relationships and enhancing existing ones, all the while deriving more satisfaction from your professional endeavors." Stephen D. Busch, McGuireWoods LLP "Rainmaking Made Simple is a practical primer on the rewards of relationships. Too often, we forget that people want to do business with people they know and trust, not with companies or firms. Taking the time to build relationships is the key to increased business and long-term success. Mark Maraia gives us a commonsense, disciplined approach to sharpening our skills." Thomas C. Nelson, President and CEO, National Gypsum Company "For any service professional who wants to unlock the keys to successful rainmaking, Rainmaking Made Simple: What Every Professional Must Know is a must read! A consummate coach in business development techniques, Mark guides the reader through every conceivable business situation with a practical step-by-step approach. A terrific reference tool with stand-alone chapters, build your professional services library with this one." Susan Tatro Slifer, National Marketing Director, Kilpatrick Stockton, LLP "Mark Maraia set out to provide lawyers and other professionals with a deskbook for business development. He has accomplished that goal -- and much more. Like his newsletters, Rainmaking Made Simple is full of very practical, extremely useful tips and reminders of the (obvious but often forgotten) things we should be doing every day. Pick any chapter and you will quickly find a suggestion that will instantly translate into an action step to expand your practice." Howard L. Bernstein, Partner, Neal, Gerber & Eisenberg "Mark Maraia presents the keys to the marketing side of law the way no one else does. Clear and concise, he presents useful tools in a compelling and highly readable manner. Make all your lawyers read it." Sidney N. (Skip) Herman, Managing Partner, Bartlit Beck Herman Palenchar & Scott "Fast read, sound advice, practical suggestions to grow your business: What more could the busy entrepreneur want? The number of easy-to-implement, money-making ideas Mark has packed into this little book is mind-boggling! I am overwhelmed with the powerful suggestions between these covers!" Elaine Biech, Author of The Business of Consulting "Rainmaking Made Simple is unquestionably one of the best resources ever produced to assist professionals in developing business. It's a basic survival tool for marketing professional services. You have compiled an easy to read, step-by-step method of developing meaningful relationships with clients." Lise Monette, National Marketing Director, McCarthy Tétrault "Mark Maraia has written the indispensable guide to selling services. In this comprehensive and practical guidebook, Mark addresses the human issues as well as the skills issues, and gives the professional a clear path through the selling and relationship process. This is an essential addition to any professional's library." Rick Freedman, Author, The IT Consultant "Maraia teaches skills everyone can learn. In Rainmaking Made Simple he provides a program of practical, easy-to-use ideas for developing the relationships that lead to business. Use one, use a few, or use them all: you will make rain and friends in the bargain!" Kevin J. Lyons, Davis & Kuelthau, s.c. "The ideas and methods Mark has set forth in Rainmaking Made Simple have energized our lawyers with a fresh perspective, not only on marketing but on building relationships with our clients. His approach works." Eric D. Daniels, Managing Partner, Robinson & Cole LLP "Rainmaking Made Simple is engaging and absolutely on target. It is packed with practical truth about rainmaking. The principles outlined offer an invaluable roadmap to marketing success in the advisory professions. Mark Maraia has blown away the mysteries as to rainmaking. He offers great insights and definitive actions in simple terms. The book blends important practical advice and sound scholarship." Mont P. Hoyt, Shook, Hardy & Bacon, LLP "Rainmaking Made Simple is on the 'required reading' list for new associates and senior partners alike. We're already waiting for Mark's next book!" Martin A. Bloom, Bloom Murr & Accomazzo, P.C. "All of us are given and many of us choose to develop unique and valuable skills. Coach Maraia is in the 'development' business with short and simple suggestions for success. He is also in the 'benefits' business because at the end of the day the person being coached, his/her enterprise and society can all benefit." Ron Kessler, Locke Liddell & Sapp LLP "The master business development coach has finally taken his common sense, results-getting techniques and put them in a comprehensive book, Rainmaking Made Simple. After utilizing his marketing approach in my firm of 150 lawyers, my only regret is now everyone will have access to his methods!" Beverly Hedrick, Director of Business Development, Waller Lansden Dortch &Davis "Rainmaking Made Simple is a highly relevant and significant contribution to the art of marketing and firm management." John E. Tener, Partner, Robinson & Cole LLP "In Rainmaking Made Simple, Mark Maraia takes the mystique out of rainmaking, cultivating relationships, and marketing. Open the book to any page, and you'll find specific ideas you can use immediately -- ideas that you haven't thought of previously or that reinforce your ongoing efforts. Mark offers step-by-step guides on how to take action; this is real world, practical information presented with clarity and brevity. No matter what your level of experience as a rainmaker, Rainmaking Made Simple is a worthy addition to your library." Barbara Leff, J.D., President, Legal Web Works "As Chairman of the Client Development Committee for our 400-lawyer Texas headquartered firm, I have crossed paths with a number of law firm consultants on client development in the fifteen years I have served in this position. Mark Maraia is at the pinnacle among law firm consultants in the area of client development. He has worked with our attorneys the last several years and measurable client development results have emanated as a result of his superb guidance. Even attorneys reticent about consultants have become Mark Maraia believers." Jeff B. Love, Managing Partner - Houston Office, Locke Liddell & Sapp LLP "I love what I do, but I hate to market it, primarily because I never developed the skill. This book has coached me to make marketing a priority. It has shown me in simple steps how to develop an approach to marketing that is comfortable to me. The process described by Mark Maraia will help me create opportunities to better meet my clients' and potential clients' needs. Improved client service is the focus. Increased business is the inevitable outcome." Bobbie Wilson, Life and Business Coach, Personal Solutions Institute "Mark Maraia, who is known for his dynamic oral presentations, has brought that same excitement to Rainmaking Made Simple. Mark's coaching is simple, straight forward, and replete with common sense suggestions about generating and retaining clients in a cost effective and professional manner. Most professionals are uncomfortable with the prospect of approaching potential clients for business. Mark's book is an invaluable tool for a professional seeking to improve his or her rainmaking skills." Mike O'Donnell, President, Wheeler, Trigg & Kennedy "This book, written to and for professionals who want to ramp up their marketing effectiveness, is right on the money. From generating referrals to assessing client satisfaction, this book is a must-read for professionals who want to build a practice they can be proud of. Young professionals particularly should read and heed Mr. Maraia's instructions -- this book could have been titled, The Marketing Habits of Highly Effective Professionals." Ann Lee Gibson, Ph.D., Legal Marketing Consultant "Rainmaking Made Simple takes the mystery out of a process that many professionals ignore because they aren't comfortable selling themselves or their organizations. Mark's common-sense, practical approach to the subject is refreshing. Every aspect of the process is included, along with suggestions for actions to be taken to get the advance and record a success. It should be on everyone's desk as a quick reference!" William C. Migneron, Chief Information Officer, Shook, Hardy & Bacon L.L.P. "Lawyers should read and then retain this book as an easy and quick reference on how to build client relationships. It contains a wealth of useful tips and reminders which can help all of us in achieving our practice goals. Mark Maraia is a standout in his field, and this book shows why!" R. Bruce LaBoon, Former Co-managing Partner, Locke, Liddell & Sapp LLP "Far more than just added value, this book is amazing in its delivery of crucially important rainmaking advice that should not be overlooked by even the best of rainmakers. Rainmaking Made Simple is the very best business development partner you can have, aside from the author himself!" David I. Matheson, Q.C., McMillan Binch, Toronto "Mark Maraia gets it. His new book, Rainmaking Made Simple, gives practical, common sense advice on how to market professional services based on his years of experience coaching thousands of attorneys, accountants and other professional service providers. Personal marketing is about personal relationships and this book helps take the fear out of establishing productive relationships with associates, partners, clients and potential clients. It is the definitive textbook for anyone who wants to grow their professional practice." Mark Beese, Director of Marketing, Holland & Hart, LLP "This book is a masterpiece! Mark has managed to pack much of his knowledge and experience into one volume. Rainmaking Made Simple has immediate daily application for our accountants. Just today I shared the chapter on networking with a colleague. This is one terrific resource I will use on a daily basis." Carol A. Poulson, Market Strategist, RSM McGladrey "Mark Maraia shares the secrets of his own success at building one of the professional service industry's leading business development coaching practices. A must read, Rainmaking Made Simple is a one-of-a-kind encyclopedia of practical, ready-to-use tips and tactics for finding, qualifying, pitching and closing prospects. Short on theory and long on pragmatism, this book is for lawyers and other professionals who want to rise to the top by incorporating sales, marketing and the highest levels of client service into all of their client interactions. Putting Maraia's tips into action is the closest any professional can come to guaranteeing his or her own success at making rain." Peter Zeughauser, Managing Partner, Zeughauser Group and Management Columnist, The American Lawyer "Mark Maraia has written a book that will make lawyers stop and change their ways. It's a practical, down-to-earth guide on how to get new clients. Mark offers realistic and useable marketing ideas for professionals in every firm setting and sets the readers' priorities straight. It's tremendously useful to any professional who wants to have a steady stream of new business." Larry Bodine, LawMarketing Portal "A great guide, for professionals who want to master the art and skill of marketing their services." Milton W. Zwicker, B. Comm., LL. of Zwicker Evans Lewis LLP "Rainmaking Made Simple is a compilation of Mark's best stuff and a fabulous resource. I will be sharing this volume (which is packed with practical tips) with our accountants and consultants." Amy Hoppenrath, Director of Strategic Marketing, CBIZ Midwest Region "Rainmaking Made Simple is in essence a marketing coach. I think both in-house marketing professionals and practicing lawyers would find it a valuable tool." Jennifer Manton, Director of Marketing and Communications, Thelen Reid & Priest LLP "Mark's book captures the essence of business development: doing. This 'how to' primer is packed with the information professionals need to be successful in virtually every situation. Beware! After reading it you will have no more excuses for getting started." Greg Null, Long Aldridge & Norman "I've known Mark Maraia for many years and his new book, Rainmaking Made Simple, reflects the same practical, high-impact approach he brings to his workshops and coaching. It is eminently readable and packed with practical content that shows a genuine respect for individual styles. I'd recommend it to anyone who is interested in building their professional practice or who is responsible for helping others do it." Jim Durham, President, The Law Firm Development Group, Inc. "Finally: a practical book on rainmaking, for professionals who care about more than their clients' money. I read dozens of business books each year - and I have never read a more practical, or enjoyable, book on professional services marketing." John Rapp, Former Asia Pacific Regional Training Officer, Baker & McKenzie   Mark M. 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